#7 Remove text
Imagine a stack of magazines on your desk which you have to read through today, all of 'em. Quite an effort.
95% of visitors do not read 80% of your content. So why do you spend so much time writing it in the first place!? Reduce the amount of text and links (pictures) to a bare minimum. Make it your goal to run through 3-4 iterations and removing 50% of stuff at each turn. Now we are getting closer to Simplicity.