Humour can boost sales like no other. This is backed by science and works as well in emails as in user interfaces like shop checkout pages.
You could test different, subtle jokes on checkout pages, pricing pages or else. You might even be able to include one at the end of your online product presentation close to your "Buy Now" or "Sign up now" button.
- • Humour leads to relaxation, smiles and increased compliance
- • Humour breaks down barriers and objections…
- • …and leads to sales increases or bigger deals closed