When marketing folks do customer acquisition they continuously test what landing page (aka the mobile walkthrough) converts best. It is a very common tactic, especially in combination with Google Adwords.
Now, you can do the same within native apps very easily. Instead of creating a mobile walkthrough (the web landing page) with native code you would write a responsive website. The native app then loads that responsive site when the user opens the app.
- • Optimize and increase user retention
- • Do not let Apple restrict your marketing endeavors on mobile
- • Align your marketing on the web with that on mobile
- • Quickly exchange content or text on the responsive site, immediately update your mobile walkthrough on-the-fly