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#18 Test Walkthroughs

#18 Test Mobile Walkthroughs

When marketing folks do customer acquisition they continuously test what landing page (aka the mobile walkthrough) converts best. It is a very common tactic, especially in combination with Google Adwords.

Now, you can do the same within native apps very easily. Instead of creating a mobile walkthrough (the web landing page) with native code you would write a responsive website. The native app then loads that responsive site when the user opens the app.

  • • Optimize and increase user retention
  • • Do not let Apple restrict your marketing endeavors on mobile
  • • Align your marketing on the web with that on mobile
  • • Quickly exchange content or text on the responsive site, immediately update your mobile walkthrough on-the-fly

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